幸运飞艇推码

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跨境賣家該怎么找到自己的產品定位?(市場不同商品定位不同)


產品定位

  KUAJINGDIANSHANGBUTONGYUCHUANTONGDIANSHANGDEZHONGYAOYIDIANJIUSHI,CHANPINFENXIHENZHONGYAO。BUTONGDEXINGYEYOUBUTONGDESHICHANG,ZHONGXIAOQIYEZAIXUANZESHICHANGZHIQIAN,XUYAODUIZIJIDECHANPINYOUYIDINGDEFENXILEJIE,KANKANZIJIGENGSHIHENEIGESHICHANG,YIMIANYINWEIXUANCUOSHICHANGERCUOSHIJINRUKUAJINGSHICHANGDELIANGJI。

  首先了解一下什么是市場定位和產品定位。

  SHENMESHISHICHANGDINGWEI?

幸运飞艇推码   SHICHANGDINGWEISHIZHIWEISHICHANPINZAIMUBIAOXIAOFEIZHEXINMUZHONGXIANGDUIYUJINGZHENGCHANPINERYANZHANJUQINGXI、TEBIEHELIXIANGDEWEIZHIERJINXINGDEANPAI。

  SHENMESHICHANPINDINGWEI?

幸运飞艇推码   CHANPINDINGWEISHIZHIQUEDINGMOUCHANPINZAIXIAOFEIZHEHUOYONGHUXINMUZHONGDEXINGXIANGHEDIWEI,JITONGGUOSUZAOCHANPINHUOQIYEDEXIANMINGGEXINGHUOTESE,SHULICHANPINZAISHICHANGSHANGDEXINGXIANG,CONGERSHISHICHANGSHANGDEMUBIAOYONGHULEJIEHERENSHIBENQIYEDECHANPIN。

  KUAJINGDIANSHANGBUTONGSHICHANGXIADECHANPINDINGWEI

  CHUANTONGQIYEHUOSHIYIBANDIANSHANGXIANGYAOTONGGUOKUAJINGDIANSHANGJIANGCHANPINXIAOWANGGUOWAI,SHOUXIANYAOJIEJUEDESHIDINGWEIWENTI。ZHESHIYINWEIJIBIANSHITONGYIJIANCHANPINZAIBUTONGDEGUOJIA、BUTONGDESHICHANGDOUYOUGEZIBUTONGDESHOUZHONGQUNTI,YINCIXUYAOBUTONGDEBAOZHUANGHEGAINIAN,YEJIUSHISHICHANGDINGWEI。JIANDANLAISHUO,YEJIUSHIQUEDINGNINENGTIGONGSHENMECHANPINLAIMANZUSHICHANGZHONGKEHUQUNTIDETEDINGYAOQIU。

幸运飞艇推码   YIOUMEISHICHANGWEILI,ZUOWEIJINGJIFAZHANWEILIEQIANMAODEDIQU,OUMEIWUYISHIWAIMAOSHICHANGDEYIKUAIBIZHENGZHIDI,DANZHEBINGBUYIWEIZHURENHECHANPINDOUSHIHECHUKOUOUMEIGUOJIA。

幸运飞艇推码   ZAIYIDENGJUWEILI,WOMENYINGGAIKAOLVDAOYIOUMEISHICHANGWEIZHUYAODEJINGZHENGSHICHANG,BINGTICHUYOUZHENDUIXINGDEJINGZHENGYOUSHI,RUDEGUO、MEIGUOZHEXIEZHONGYAODEQICHESHENGCHANGUO,BIANJIANGCHANPINDEZHONGXINFANGZAILEDDENGYUANSHANG。ERFAGUOHEYINGGUODENGJUYOURENWENYISHUQIXIDEGUOJIA,ZHUANGSHIDENGJUJUYOUGENGDADEXIAOSHOUKONGJIAN。

幸运飞艇推码   ZONGERYANZHI,SHICHANGDINGWEIKANSIJIANDAN,SHIZEXUYAOZHENMIDEDIAOCHAYANJIUSHOUDUAN,CAINENGDECHUXITONG、ZHUANYEDEJIELUN,ERZHUNQUEDESHICHANGDINGWEIYESHIKUAJINGDIANSHANGDEZHONGYAOQIDIAN,BUJINKEYIQIDAOSHIBANGONGBEIDEYUNYINGXIAOGUO,YEKEYIRANGNIZAIJINHOUDEYUNYINGZHONGDESHAOZOUWANLU。

  GUOWAISHICHANGDIAOYANHECHANPINDINGWEIFANGSHI

  HENDUOMAIJIAJIARUKUAJINGDIANSHANGZHEGEXINGYESHIKAISHISHIMIMANGDE,BUZHIDAOSHENMEYANGDECHANPINCAIHESHI,BUZHIDAONAGESHICHANGKEYIFAZHAN。SHICHANGDINGWEIZUIZHONGYAODESHIMANZUKEHU,DANYOUYUZHONGGUOMAIJIASHENCHUGUONEI,DUIHAIWAISHICHANGHEHAIWAIXIAOFEIZHEDELEJIEWUFAHEGUONEIXIANGTIBINGLUN。MAIJIAXIANGYAOZUOHAODINGWEI,JIUXUYAOQUZUOYIXIEQIANQISHUJUDEDIAOYAN,ZAIBUDUANDEJILEIZHONG,PEIYANGDUIMAIJIAXUQIUDEMINGANDU。

  ZAIDUIGUOWAISHICHANGDIAOYANJIEDUAN,MAIJIAYAOGUANZHUSHICHANGZONGTIWUJIASHUIPINGHEXIAOSHOUCHANPINSUOSHUXINGYEDEJIAGESHUIPING。ZHONGDUANLINGSHOUJIAGEFEICHANGZHONGYAO,ZHIYOULEJIELEZHONGDUANLINGSHOUJIAGE,CAINENGZHIDAOZUIZHONGXIAOFEIZHECHUYUSHENMESHUIPINGDEXIAOFEIQUJIAN,ZUIZHONGCAINENGGENGHAODEGEICHANPINDINGJIA。YOUYUDIYUHEWENHUACUNZAIYIDINGDECHAYI,HAIWAIXIAOFEIZHEDEXIHAOHEGUONEIXIAOFEIZHEYOUSUOBUTONG,so,ZAIDIAOYANDEGUOCHENGZHONG,HUANXUYAOQULEJIEHAIWAIXIAOFEIZHEDEXIHAOXIGUAN。

幸运飞艇推码   MAIJIATONGGUOGUOWAIXIAOFEIZHEDEGOUMAIXUQIU,JINXINGDINGWEI。KANKANZISHENCHANPINSHIFOUJUYOUDUTEDECHANPINGONGNENGHEKUANSHI,SHIFOUYONGYOUJIAGEYOUSHI,ZHILIANGSHIFOUYONGYOUBAOZHENG,SHIFOUFUHEHAIWAIXIAOFEIZHEDEXIHAO。

  MUQIAN,GUONEIJINGZHENGXIANGDANGJILIE,JIAGEZHAN、TONGZHIHUAYANZHONG,MAIJIAZAIXUANPINSHIYAOJINLIANGBIMIANZHEXIEWENTI,KEYITONGGUOXIFENSHICHANG,ZHAODAOHELIDINGWEI。XIFENSHICHANGKEYICONGCHANPINCHUFA,FENWEIZHONGGAODIDUANXIFENSHICHANG;YEKEYIZUOPINLEIHUAZHUANYE,CONGXIAOFEIZHENIANLINGCENG、XINGBIEDENGTIAOJIANJINXINGXIFEN;HUANKEYICONGFENGGEHUACHAYIRUSHOU,YONGYOUZIJIDEFENGGE,GEIRENLIUXIASHENKEYINXIANG。

  RUHEZHAOXUNZIJIDEDINGWEI,JINXINGCHANPINDINGWEINI?

幸运飞艇推码   1、MUBIAOSHICHANGDINGWEI

  MUBIAOSHICHANGDINGWEIQISHISHIYIGESHICHANGXIFENDEZHUANGTAI,ZAIXUANZEMUBIAOKEHUDEGUOCHENGZHONG,XUYAOZAIQUEDINGXIFENSHICHANGDEQIANTIXIADUIZHENGTISHICHANGJINXINGXIFEN,ZHIHOUDUIXIFENHOUDESHICHANGJINXINGPINGGU,ZUIHOUQUEDINGSUOXUANZEMUBIAOSHICHANG。

幸运飞艇推码   MUBIAOSHICHANGDINGWEICELVE:ZHONGSHICUNZAIDECHAYIHUA,WEIMEIYIGEXIFENDESHICHANGTIGONGBUTONGDECHANPIN;ZAIXUANZELESHICHANGZHIHOU,TIGONGXIANGYINGDECHANPIN。

幸运飞艇推码   2、CHANPINXUQIUDINGWEI

幸运飞艇推码   JILEJIEE^XUQIU,MANZUXUQIU。

  CHANPINDINGWEIQISHIYEJIUSHIXIFENSHICHANGDEGUOCHENG,DUIMUBIAOSHICHANGDEXUQIUQUEDING,BUSHIGENJUCHANPINDELEIBIE,YEBUSHIGENJUXIAOFEIZHEBIAOMIANTEXING,ERSHIGENJUKEHUXUQIUJIAZHIQUEDING。CHANPINJIAZHIZUHESHIYOUCHANPINGONGNENGZUHESHIXIAN,BUTONGKEHUDUICHANPINYOUBUTONGDEJIAZHISUQIU,so,XUYAOTIGONGYUSUQIUDIANXIANGTONGDECHANPIN。

  3、CHANPINCESHIDINGWEI

  CHANPINCESHIDINGWEISHIDUIQIYEJINXINGCHANPINCHUANGYIHUOCHANPINCESHI,JIQUEDINGQIYETIGONGHEZHONGCHANPINHUOTIGONGDECHANPINSHIFOUMANZUXUQIU。

  SHOUXIAN,XUYAOJINXINGCHANPINGAINIANYUGUKERENZHI、JIESHOUDEDUIYINGFENXI,ZHENDUIMOUYIGEIDINGCHANPINHUOGAINIAN,ZHUYAOKAOCHAQIKEJIESHIXINGYUKECHUANBOXING;QICI,TONGLEICHANPINDESHICHANGKAIFADUFENXI,BAOKUOCHANPINSHENTOUSHUIPINGHESHENTOUSHENDU、ZHUYAOJINGZHENGPINPAIDESHICHANGBIAOXIANYIKAIFADU、XIAOFEIZHEKEKAIFADU、SHICHANGJINGZHENGKONGXIJIHUI,YONGLAIHENGLIANGCHANPINGAINIANDEKETUIGUANGDUYUPIANAIDU。ZAICI,FENXISHIJIYIYISHANGDECHANPINJIAGEHEGONGNENGDENGCHANPINSHUXINGDINGWEIYUXIAOFEIZHEXUQIUDEGUANLIAN;ZUIHOUTANJIUXIAOFEIZHESHIFOUKENENGJIANGXINLIDEJIESHOUYUXUQIUZHUANHUAWEIXINGWEISHANGDEGOUMAIYUSHIYONG,JIDUIXIAOFEIZHEDEXUANZEGOUMAIYIXIANGJINXINGFENXI。

幸运飞艇推码   4、YINGXIAOZUHEDINGWEI

  ZAIQUEDINGMANZUMUBIAOGUKEDEXUQIUYUQIYETIGONGDECHANPINZHIHOU,XUYAOYIGEYINGXIAOZUHEFANGANBINGSHISHIZHEGEFANGAN。ZHEBUJINJINSHIPINPAITUIGUANGDEGUOCHENG,YESHICHANPINJIAGE、QUDAOCELVEHEGOUTONGCELVEYOUJIZUHEDEGUOCHENG,ZAICHANPINCHAYIHUAHENNANSHIXIANSHI,BIXUTONGGUOYINGXIAOCHAYIHUALAIDINGWEI。

  總結:在產品定位時,賣家可以想想自己的品牌、店鋪或者商品的記憶點是什么,而不是千篇一律的賣同質化產品。找對了方向和市場定位,就可以增加產品的附加值,提高客單價。

本文關鍵詞:shopee選品,產品定位,目標市場

本文標題:跨境賣家該怎么找到自己的產品定位?(市場不同商品定位不同)

SHENGMING:RUXUZHUANZAI,QINGWUBIZHUMINGWENZHANGZUOZHEYIJILAIYUAN。BUFENTUPIANLAIYUANYUWANGLUO,WOMENZUNZHONGBANQUAN,RUYOUYIWENJINGQINGLIANXI,WOMENJIANGHESHIBINGSHANCHU。

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